This platform uses both its own cookies and third-party cookies, during the browsing session and on a permanent basis, to function correctly, obtain traffic information, or remember users' actions and preferences for future visits.
What are cookies?
A cookie is a file that is downloaded to your computer or device when you access our platform. Cookies allow us to store and retrieve information about a user’s browsing habits or their device. Depending on the information contained and how the device is used, cookies can be used to recognize the user.
The cookies used by Last or by a third party acting on its behalf are only associated with an anonymous user and their computer. We do not store sensitive personal identification information in the cookies we use.
Purpose
Thanks to cookies, it is possible for the Last server, or a third party acting on its behalf, to recognize the browser used by the user’s computer in order to make browsing easier. They are also used to measure the audience, analyze traffic data, monitor progress, and track the number of entries.
Likewise, the web servers and the Last app may automatically detect the user’s IP address and domain name. All this information is recorded in a server activity file that allows data processing for statistical analysis. This includes the number of page impressions and visits to web services and the app, among other things. In any case, this file is anonymized to prevent user identification.
Types of cookies
Our platform uses both first-party and third-party cookies for different purposes, including:
First-party cookies: These are sent to your computer or device from our platform.
Third-party cookies: These are sent to your computer or device from a domain or website that is not managed by us, but by another entity that processes the data obtained through cookies.
Session cookies: These cookies are designed to collect and store data while you access our platform.
Persistent cookies: These types of cookies store data on the device and can be accessed and processed for a set period, ranging from a few minutes to several years.
Analytics cookies: These, whether managed by us or by third parties, allow us to quantify the number of users and carry out statistical analysis of how users use our platform. We analyze browsing activity in our app to improve the services we offer.
We use Google Analytics to collect information anonymously and create reports on website and app trends without identifying individual users. This allows our app to remember information that changes the site's appearance or behavior. The provider of this cookie is Google.
We use Google AdWords to collect information anonymously and create reports on visits generated through Google AdWords advertising without identifying individual users. In this way, our app sends information to Google to create reports on launched marketing campaigns. The provider of this cookie is Google.
We use Google to collect information anonymously and create reports on visits generated through ads managed by Google without identifying individual users. Our platform sends information to Google to create reports on launched marketing campaigns. The provider of this cookie is Google.
We use Facebook to collect information anonymously and create reports on visits generated through Facebook advertising without identifying individual users. Our app sends information to Facebook to create reports on launched marketing campaigns. The provider of this cookie is Facebook.
Consent
We inform you that we can use cookies on your device provided you have given your prior consent, except in cases where cookies are necessary for browsing the application.
The use of different cookies by our platform allows us to distinguish you from other users, provide you with a better experience, and identify issues to improve our platform. If you give your consent, we will use cookies that enable us to learn more about your preferences.
You can block or disable cookies that are not necessary for using our platform through your browser settings. If you block or disable them, you can still use our platform, but some services may be limited, and your experience may be less satisfactory.
If you wish to revoke your consent regarding our cookie policy, you must delete them from your device through your browser settings.
We recommend reviewing this policy each time you access our platform to stay informed about any changes.